If you are wondering, “did sports research discontinue their multivitamin?”, the answer appears to be no. Sports Research still has a multivitamin product available, although the product may look different from an older version or may be temporarily unavailable at a particular retailer.
Current evidence shows that Sports Research offers an Advanced Multivitamin in a 180-veggie-capsule bottle. Costco currently lists the product as Sports Research Advanced Multivitamin, and the product is described as containing vitamins A, B, C, D and E, along with vitamins K1 and K2.
The situation can be confusing because supplements are sometimes reformulated, renamed, moved to a different retailer, or temporarily unavailable. In Sports Research’s case, the available evidence points toward an updated or newer multivitamin formulation rather than a complete discontinuation.
Is Sports Research multivitamin still available?
Yes. The Sports Research Advanced Multivitamin is currently listed by Costco in a 180-capsule format. Costco identifies Sports Research as the brand and describes the product as a vegan-certified, soy-free multivitamin.
The current product page also provides detailed information about the formulation, including 23 essential micronutrients and ingredients such as vitamin C, magnesium, zinc, chromium, iodine and vitamin K2.
This is strong evidence that Sports Research has not simply discontinued its multivitamin category.
Why can’t I find the old Sports Research multivitamin?
There are several possible explanations.
The formula may have changed
Sports Research currently markets an Advanced Multivitamin, which may not be identical to an older multivitamin formula that customers remember.
The current formulation is described as using ingredients such as Pureway-C liposomal vitamin C, Chelamax magnesium, Albion zinc, Chromax chromium and K2Vital vitamin K2.
If you previously purchased a Sports Research multivitamin with different packaging or ingredients, you may be looking for an older version rather than the current product.
A retailer may have stopped carrying it
A product being unavailable at one retailer does not necessarily mean the manufacturer discontinued it.
Retailers regularly change their inventory, and supplements can also temporarily disappear from a store’s website or warehouse.
For example, Costco’s product page currently lists the Advanced Multivitamin but may show it as unavailable depending on the selected warehouse. Costco specifically notes that product availability can vary by local warehouse.
The product may have been relaunched
Sports Research announced in December 2025 that its Advanced Multivitamin was launching at Costco as part of a major expansion of the company’s supplement assortment. The company described it as a new, premium formulation and a Costco-first launch.
That announcement is particularly useful because it shows that Sports Research was actively expanding its multivitamin offering rather than abandoning it.
Is the current Sports Research Advanced Multivitamin the same product?
Not necessarily.
If you remember a different Sports Research multivitamin bottle, serving size or ingredient list, it is possible that the company has changed the formulation.
The current Advanced Multivitamin recommends two capsules per day and contains 180 veggie capsules per bottle.
The current product is also described as containing 23 essential micronutrients.
Therefore, customers comparing an older bottle with the current product should compare the Supplement Facts panel, serving size and ingredient amounts rather than relying only on the product name.
What is in the current Sports Research multivitamin?
The current Advanced Multivitamin provides a broad combination of vitamins and minerals.
Sports Research and Costco identify vitamins including:
- Vitamin A
- B vitamins
- Vitamin C
- Vitamin D
- Vitamin E
- Vitamin K1
- Vitamin K2
The current formulation also includes minerals and additional ingredients. Sports Research’s product information identifies ingredients including magnesium, zinc, chromium, iodine and CoQ10.
The product is also described as:
- Vegan
- Soy-free
- Gluten-free
- Non-GMO tested
- Made with a plant-based capsule
These details apply to the current formulation and should not automatically be assumed to apply to older versions.
Did Sports Research change its multivitamin formula?
The evidence indicates that the company has introduced a newer Advanced Multivitamin formulation.
In its December 2025 announcement, Sports Research called the Advanced Multivitamin its “most comprehensive formulation to date” and described it as a Costco-first launch.
That suggests customers who remember an older Sports Research multivitamin may be seeing a product transition rather than a permanent discontinuation.
However, without an official statement specifically saying that every previous multivitamin formula was discontinued, it would be inappropriate to assume that every older SKU was replaced at exactly the same time.
Why does the product sometimes show as unavailable?
Retail availability is different from product discontinuation.
Costco currently has a product page for the Sports Research Advanced Multivitamin, but its availability can depend on the selected warehouse. Costco also states that the item may be available at a local warehouse and that prices can vary.
Therefore, seeing “unavailable” online does not necessarily mean Sports Research discontinued the product.
Possible reasons include:
- Local warehouse inventory
- Temporary stock shortages
- Distribution changes
- Regional availability
- Retailer assortment changes
If the product is unavailable at one store, checking another authorized retailer or the manufacturer’s current product listings can provide a clearer picture.
Is Sports Research still making multivitamins?
Available evidence indicates that Sports Research continues to have a multivitamin product in its portfolio.
Nutrasource’s current certification database lists a Sports Research product simply called Multivitamin and identifies it as an IGEN-certified capsule product with a recommended serving of two capsules per day.
Nutrasource’s Sports Research brand listing also includes Multivitamin among the brand’s certified products.
Together with the current Costco listing and Sports Research’s 2025 announcement, this supports the conclusion that Sports Research has not discontinued multivitamins altogether.
Could the old multivitamin have been discontinued?
Possibly.
This is an important distinction.
A company can discontinue an individual product version while continuing to sell the same general type of supplement.
For example, an older Sports Research multivitamin could be discontinued or replaced while the newer Advanced Multivitamin remains available.
If you have an old bottle, compare these details with the current product:
| Detail | What to compare |
|---|---|
| Product name | Old name vs. Advanced Multivitamin |
| Capsule count | Old bottle vs. 180 capsules |
| Serving size | Number of capsules per serving |
| Supplement Facts | Vitamin and mineral amounts |
| Other ingredients | Capsule and formulation ingredients |
| Packaging | Old label vs. current design |
| UPC/SKU | Helpful for identifying a specific product version |
The UPC or exact product name can be especially useful if you are trying to determine whether a specific older version has been discontinued.
Is the Sports Research multivitamin sold at Costco?
Yes. Costco currently lists Sports Research Advanced Multivitamin with 180 veggie capsules.
Sports Research announced in December 2025 that the Advanced Multivitamin was part of its expanded Costco assortment and described it as a Costco-first launch.
This is one of the clearest current indications that the brand’s multivitamin business is active.
What should you do if you cannot find your usual bottle?
First, check whether the name or packaging has changed.
If you previously used a Sports Research multivitamin, compare your old bottle with the current Advanced Multivitamin. Pay particular attention to the Supplement Facts panel.
Next, check multiple retailers rather than assuming that one store’s unavailable listing means the product has been discontinued.
Finally, if the formulation has changed, do not assume the newer product is nutritionally identical to your previous supplement. Compare the ingredients and amounts carefully.
If you take prescription medications, have a medical condition, are pregnant or breastfeeding, or are considering changing your supplement routine, consult a qualified healthcare professional before switching products. The current Sports Research product information also recommends professional guidance in these circumstances.
FAQ
Did Sports Research discontinue their multivitamin?
No evidence indicates that Sports Research has discontinued its multivitamin category. The company currently offers an Advanced Multivitamin, and Costco currently lists the 180-capsule product.
Is Sports Research Advanced Multivitamin still available?
Yes. Costco currently lists the Advanced Multivitamin, although availability can vary by warehouse.
Did Sports Research change its multivitamin?
Sports Research introduced an Advanced Multivitamin described as a newer and more comprehensive formulation in its December 2025 Costco announcement.
Why can’t I find the old Sports Research multivitamin?
The older version may have been replaced, reformulated, renamed, or become unavailable at a particular retailer. Compare the old bottle’s label with the current Advanced Multivitamin before assuming it has been completely discontinued.
Where can I buy Sports Research multivitamins?
The current Advanced Multivitamin is listed by Costco, and Sports Research maintains an active supplement business. Availability can vary by retailer and location.
Is the current Sports Research multivitamin the same as the old one?
Not necessarily. The current Advanced Multivitamin is described as a newer formulation, so customers should compare Supplement Facts panels and ingredient lists before treating it as an identical replacement.
Conclusion
So, did Sports Research discontinue their multivitamin? The available evidence indicates that they did not discontinue their multivitamin altogether.
Sports Research currently offers an Advanced Multivitamin, and Costco lists the product in a 180-veggie-capsule format. The company also announced the Advanced Multivitamin as part of its Costco expansion in December 2025.
If you cannot find the multivitamin you used previously, the more likely explanation is that you are encountering a different formulation, updated product, retailer-specific availability issue, or discontinued older SKU rather than the complete disappearance of Sports Research multivitamins.
When comparing the old and new products, use the Supplement Facts panel and exact product details rather than the name alone.
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