If you are looking for a sports shoe brand that does not support Israel, there is an important distinction to make: there is no reliable public evidence that allows every major sports shoe brand to be classified simply as “does not support Israel.” Companies can sell products in Israel, operate stores there, sponsor athletes or teams, or have other commercial relationships without publicly declaring political support for the Israeli government.
For shoppers who want to avoid companies involved in specific Israel-related campaigns, the most useful approach is to check current boycott lists and the company’s documented relationships rather than relying on social-media lists.
As of 2026, the Palestinian-led Boycott, Divestment and Sanctions (BDS) movement uses targeted boycotts rather than asking consumers to boycott every company that has any connection with Israel. Its current corporate-targeting guide specifically identifies Reebok as a sportswear company facing a boycott campaign.
Which sports shoe brands are not currently BDS boycott targets?
A brand not appearing on the BDS boycott list should not automatically be described as a brand that “does not support Israel.” It simply means that the BDS movement is not currently identifying that company as one of its selected boycott targets.
For example, Nike is not included among the current BDS consumer boycott targets. However, Nike has had commercial operations and historical sponsorship relationships in Israel, so it would be inaccurate to describe Nike as a brand with “no ties to Israel.”
Similarly, other international athletic brands may have Israeli customers, distributors, retailers, or commercial relationships. That is different from publicly supporting the Israeli government or military.
If your goal is to make purchasing decisions based specifically on the current BDS campaign, checking the BDS Movement’s latest target list is more reliable than using an unofficial list circulating online.
Sports shoe brands currently associated with boycott campaigns
Some major sportswear brands have had particularly notable Israel-related relationships.
Reebok
Reebok is currently one of the clearest examples to consider if you are trying to avoid brands targeted by the BDS movement.
The BDS Movement’s current guide says Reebok signed a sponsorship agreement with the Israel Football Association in early 2025 and calls for the company to withdraw from that relationship. Its dedicated boycott page also identifies Reebok as a boycott target.
There has also been conflicting reporting about the sponsorship. BDS reported in September 2025 that Reebok had ended the sponsorship, while later BDS updates said the company continued its relationship with the IFA. Reuters reported in September 2025 that Reebok denied claims that it had asked for its logo to be removed from Israel’s team jerseys and confirmed that its partnership with the IFA continued.
For a shopper following BDS guidance, Reebok is therefore a brand to avoid.
Puma
Puma is an important example because its situation changed.
Puma previously sponsored the Israel Football Association and became the subject of a major international boycott campaign. The company announced that its IFA contract would end in December 2024. Puma said its decision was made for business reasons rather than because of political pressure.
The BDS Movement now describes Puma as a company that no longer sponsors the IFA, while noting that the campaign had previously targeted the brand.
Therefore, it would be misleading to say simply that Puma “supports Israel” because of its old IFA sponsorship. At the same time, its past relationship explains why Puma still appears on some boycott lists and discussions.
Adidas
Adidas ended its sponsorship of the Israel Football Association in 2018. The BDS Movement confirmed the end of the sponsorship at the time.
However, ending that sponsorship does not mean Adidas has no commercial connection with Israel. In 2026, Adidas also faced criticism over a local Israeli advertising campaign featuring a former Israeli soldier. The company subsequently apologized for the offense caused by the campaign.
So Adidas is another example where a simple “supports” or “doesn’t support” label can leave out important context.
What about Nike?
Nike is frequently mentioned in online discussions about whether sports shoe brands support Israel.
The key point is that Nike is not currently listed as a BDS consumer boycott target, but that does not mean Nike has no relationship with Israel.
Nike has maintained commercial activity in Israel and has had historical relationships with Israeli sports organizations. Therefore, if your personal standard is “avoid every company that does business in Israel,” Nike may not meet your criteria.
If your standard is narrower—“avoid brands currently targeted by the official BDS consumer boycott”—Nike is not currently in that category.
Is there a sports shoe brand that has absolutely no connection to Israel?
This is much harder to establish.
A company can have connections that are not obvious from its website, including:
- Independent retailers
- Distributors
- Online sales
- Local licensing agreements
- Sponsorships
- Investors
- Franchise arrangements
- Manufacturing relationships
- Athlete endorsements
Because of these different relationships, proving that a global sports shoe company has zero connection whatsoever to Israel would require extensive corporate and commercial research.
For that reason, be cautious with websites or social-media posts claiming that a particular brand is “100% Israel-free.” Unless the company has publicly documented its position and business relationships, that claim may be impossible to verify.
A better way to choose sports shoes
If avoiding support for Israel is important to you, decide what standard you want to follow before choosing a brand.
| Your goal | What to check |
|---|---|
| Follow official BDS targets | Check the current BDS target list |
| Avoid Israeli government-related partnerships | Research sponsorships and official contracts |
| Avoid Israeli sports sponsorships | Check team and federation sponsorships |
| Avoid companies doing business in Israel | Check the company’s sales and distribution presence |
| Avoid all Israel-related connections | Look beyond consumer boycott lists and research corporate relationships |
This distinction matters because “not on the boycott list” and “has no connection with Israel” are not the same thing.
The BDS Movement itself explains that it intentionally uses targeted campaigns rather than asking people to boycott every potentially connected company. Its 2026 guidance emphasizes choosing strategic targets rather than attempting to avoid dozens or hundreds of companies.
What should you check before buying?
If you want to make an informed purchase, start with the brand’s current corporate information and the latest BDS guidance.
1. Check the current BDS list
Boycott campaigns can change. A company that was not a target previously can become one after entering a new sponsorship or commercial relationship.
The BDS Movement’s official guide is therefore more useful than an old infographic or social-media post.
2. Check sports sponsorships
Sports sponsorships are particularly relevant because sportswear companies frequently provide shoes, uniforms, or equipment to national teams and sporting organizations.
Puma’s former IFA relationship and Reebok’s more recent IFA controversy demonstrate how quickly these relationships can change.
3. Check the company’s own statements
A company’s official statements can help distinguish confirmed information from online allegations.
This is particularly important when social media claims that a brand has donated money, sponsored a particular organization, or taken a political position.
4. Check the date
This is one of the most important steps.
A list from 2023 may not accurately describe a company’s situation in 2026. Puma’s IFA sponsorship, for example, ended after 2024, while Reebok’s relationship with the IFA developed later.
Are smaller sports shoe brands a better option?
Possibly, depending on your personal criteria.
Smaller or independent brands may have fewer international sponsorship agreements than giants such as Nike, Adidas, Puma, or Reebok. However, smaller does not automatically mean politically neutral or free of Israeli business relationships.
Before buying, investigate the individual company rather than assuming its size tells you anything about its political position.
You can also consider locally owned footwear companies or brands that publish detailed information about their ownership, manufacturing, distribution, and sponsorship activities.
What about Mizuno, ASICS, or other brands?
You may see Mizuno, ASICS, New Balance, Skechers, Veja, Allbirds, and other brands mentioned in online discussions about Israel-related boycotts.
However, online recommendations are not enough to establish that any one of these companies “does not support Israel.”
A brand can be absent from a particular boycott list while still having commercial activity in Israel. Conversely, a brand may have been criticized by activists without being an official BDS priority target.
Therefore, the safest wording is:
A brand not appearing on the current BDS target list is not necessarily a brand that does not support Israel.
That distinction helps prevent outdated or misleading purchasing advice.
Frequently Asked Questions
Which sports shoe brand does not support Israel?
There is no major international sports shoe brand that can be definitively certified as having no support or connection to Israel based only on publicly available information. If you follow BDS guidance, use its current target list rather than assuming that brands outside the list have no Israeli connections.
Is Reebok on the boycott list?
Yes. The BDS Movement currently identifies Reebok as a boycott target because of its relationship with the Israel Football Association.
Does Puma still support the Israel Football Association?
Puma no longer sponsors the Israel Football Association. Its previous sponsorship ended in December 2024. Puma said the decision was made for business reasons.
Does Adidas support Israel?
That depends on what you mean by “support.” Adidas ended its sponsorship of the Israel Football Association in 2018, but it continues to have commercial activity in Israel and faced criticism in 2026 over a local advertising campaign there. It is therefore too broad to characterize the entire company with a simple yes-or-no answer.
Is Nike on the BDS boycott list?
Nike is not currently identified as a BDS consumer boycott target. However, Nike has had commercial and historical sports relationships in Israel, so this does not mean the company has no connection to the country.
Is Puma still a boycott target?
Puma was the subject of a major BDS campaign because of its former sponsorship of the Israel Football Association. The sponsorship ended in 2024, and the BDS Movement now describes Puma as a former sponsor rather than a current IFA sponsor.
Should I trust social-media boycott lists?
Use caution. Boycott lists can become outdated quickly, especially when sponsorship contracts change. For the most reliable information, compare social-media claims with the company’s current statements and the latest information from the BDS Movement.
Bottom Line
If your priority is to avoid sports shoe companies currently targeted by the BDS movement, Reebok is a clear brand to avoid based on the current BDS guidance.
For brands such as Nike, Adidas, Puma, ASICS, Mizuno, or New Balance, the answer is more complicated. Not being on a boycott list does not prove that a company has no connection to Israel, while ending an Israeli sponsorship does not necessarily mean a company has no commercial presence there.
The best approach is to define your own boycott standard, check current and authoritative information, and avoid treating unverified social-media lists as proof.